The Saudi French Business Council (CAFS) organized a Masterclass, “When Building a Brand Is a Strategy,” in collaboration with ESSEC Business School. The exclusive event, tailored for CAFS members, took place at the Federation of Saudi Chambers on December 13, 2023.
The Masterclass was led by Professor Ashok Som, a distinguished faculty member at ESSEC Business School, who offered valuable insights into strategic brand building to the participants. The session garnered the active engagement of members from both the French and Saudi business communities.
The CAFS was represented by its President, Dr. Mohamed BEN LADEN, and by Eng. Soufyan Al-Kabbani, Vice-President.
We extend our heartfelt appreciation to ESSEC Business School, a recent addition to the CAFS community, and express our sincere thanks to Professor Ashok Som, ESSEC Business School, and all the participants for their active involvement in ensuring the resounding success of the Masterclass. Such collaborative initiatives play a critical role in fostering cross-cultural understanding and promoting strategic business development between Saudi Arabia and France.