English 
Français 
العربية 
Date
October 25, 2023
Time
12:00 -
14:00
Location
Federation of Saudi Chambers
- 25 October 2023
- 12 PM
- Location
- Open to: CAFS Members only
- Member rate -
- Non-member rate -
General presentation
- Topic: “France at the forefront today. How about tomorrow?”
- Speaker: Eric Fourel & Mohamed Mabrouk
- Duration: 1h30
- Format: In person
- Language: French language – Arabic language
- Target: CEOs and Top managers of CAFS members
Program:
- 12 PM – Conference by EY on “France at the forefront today. How about tomorrow?”, delivered by Mr. Eric Fourel, CEO of EY France, and Mr. Mohamed Mabrouk, Partner at EY France.
- 1 PM – Q&A session with participants
- 1:30 PM – Networking luncheon for participants
About the event :
For over 20 years, the EY attractiveness barometer has been a reference point for understanding France’s position in the face of its competitors in foreign investment, its strengths, and areas for improvement.
This EY barometer was notably mentioned by President Macron on the sidelines of the recent Versailles summit, which brought together a number of foreign CEOs around the President of the Republic.
For the 4th consecutive year, France is at the top of the European ranking in terms of the number of foreign investment projects, with 1,259 projects announced in 2022 (a 3% increase).
While the EY 2023 barometer carries positive notes, France’s attractiveness is still challenged by a troubled economic and social climate, which highlights serious shortcomings compared to its competitors.
If France wants to maintain and strengthen its position as a destination for international investments, it must take into account the economic context as well as global changes, capitalize on its strengths, address its weaknesses, and adapt to the projects of companies that are themselves undergoing significant transformations.
During this presentation, EY Paris experts will discuss France’s strengths and the clear areas of improvement identified by international leaders, advocating for a transformation of France’s attractiveness.
About Eric Fourel:
Eric Fourel is the CEO of EY France since July 1, 2019.
Eric is a French lawyer. A graduate of the Institute of Political Studies in Paris (Public Service section) and the University of Paris II-Assas, he began his career in 1987 as a tax specialist.
EY Partner since 1996, Eric assumed the presidency of EY Société d’Avocats in 2004. In 2017, he was appointed Market Leader for the WEM region and, in that capacity, contributes to the multidisciplinary deployment of offerings and solutions for all EY business lines.
A senior lecturer for many years at the Institute of Political Studies in Paris, where he taught business law and international tax law, he developed a strategic approach to international taxation by leveraging his expertise to support business growth.
As the founder of the Legal and Fiscal Innovation Summit in 2003, he consistently worked towards integrating his expertise into the heart of economic reality. He is a staunch advocate of a multidisciplinary approach that comprehends the complexity of the business world in all its aspects to provide solutions that incorporate all the required expertise.
He is also a proponent of recognizing Corporate Social Responsibility (CSR) as a central driver of economic transformation to ensure that humanity remains at the intersection of all purposes.
About Mohamed Mabrouk :
Mohamed Mabrouk is a partner of EY France since 2005. Mohamed has a long experience of advising business leaders, especially growing business (international transactions, financial transformation, …).
French qualified accountant and statutory auditor, Mohamed has coordinated audit and advisory engagements for companies in diverse sectors (real estate, industry, retail, services, etc.) and has assisted company managers in various advisory engagements (deployment of a risk management project, definition of an international development strategy, implementation of hedging instruments, acquisition audits of foreign subsidiaries, overhaul of reporting systems, etc.).
He is statutory auditor of numerous companies in France.
Together with the ESCP business school, he also co-developed the vocational training programme “IFRS expert”.
Mohamed Mabrouk also avails of a significant relationship network in institutional and business circles in France, in the Maghreb and Gulf countries.
Mohamed notably assists leaders of companies based in the Middle East in their strategic thinking and the organization of their expansion into France, whether through establishment or acquisition, leveraging the various expertise areas of EY France (legal, tax, financial).
More information here:
Organisers, Sponsors & Partners
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