02 June 2022 – CAFS hosted a meeting with the participants of the business mission organised by the MEDEF International for companies in the entertainment sector.
This delegation to Saudi Arabia took place from 29 to 31 May 2022, was led by Mr. Laurent GERMAIN President of the France-Saudi Business Council (French side) and president of MEDEF International, and CEO of Egis, with the participation of Mr. François TOUAZI and Mr. Régis MONFRONT, Vice-Presidents of the France-Saudi Business Council (French side).
The objectives of this mission trip were to:
Discuss with the main public authorities in charge of entertainment in the Kingdom (Ministry of Culture, General Entertainment Authority (GEA), Public Investment Fund (PIF), etc.); gain a better understanding of Saudi Arabia’s entertainment strategy and priorities; meet the main representatives of the Saudi private sector; present French expertise in the field of entertainment activities in Saudi Arabia.