Date
March 30, 2026
Time
12:00 - 14:00
Location
Online (MS Teams)

THIS MASTERCLASS WILL BE DELIVERED ONLINE ON MS TEAMS

THIS WEBINAR IS ONLY OPEN TO MEMBERS OF:

  • Saudi French Business Council (CAFS)
  • CCI France Bahrain
  • CCI France Koweit
  • CCI France Liban
  • CCI France Qatar
  • CCI France UAE

Introduction

This masterclass on crisis communication is designed to provide practical insights into a topic that has become increasingly important for organisations operating in the region.

In a fast-moving environment shaped by reputational exposure, complex stakeholder expectations, and heightened scrutiny, crisis communication is now a core leadership and business issue.

What next? How to communicate in sensitive and crisis situations? How brands and organisations should anticipate, react and recover?

The session will cover:
• Best practices to anticipate and mitigate unexpected reputational challenges;
• Key principles of effective crisis preparedness and response;
• Critical considerations for recovery and rebuilding trust and credibility.

This webinar is intended for executives, communication professionals teams, and decision-makers looking to strengthen their readiness and response capabilities.

PROVISIONAL PROGRAM

  • 12 PM – Welcoming speech by the CAFS
  • 12.05 PM – Masterclass on “Crisis communication” delivered by Mr. Stéphane Harrouch, Hopscotch
  • 12.40 PM – Q&A session
  • 13.00 PM – End of event

Biography of speaker

With over 20 years of professional experience in Corporate, Reputation management and Issues and Crisis management, Stephane has worked for clients in France, Europe and the Middle East. ​

Stephane has worked in the Middle East for Edelman for international and regional clients NEOM and giga projects of the Saudi Public Investment Fund (PIF), Dubai Tourism, ENOC, the Saudi Telecom Company, Nissan, Qatar World Cup…

Stephane is an expert in media and stakeholders’ engagement, public affairs and sensitive situations specialist with over 2 decades experience developing strategies and plans to promote and protect client’s reputation. ​

Stephane has a Post-graduate degree in Law, Political science and a Master degree in Political communication (Sorbonne), he also studied international relations.​

He joins Hopscotch to contributes to the strategy of development in the GCC region.

ORGANISERS

Organised in partnership with

Previous NETWORKING EVENT – HORECA SECTOR

Many thanks to our Benefactor Members

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