CAFS Organizes Site Visit to Mohammed Bin Salman Nonprofit City – Misk City for Delegation for ESSEC Business School Alumni

The Saudi French Business Council (CAFS) organized a site visit to  Mohammed Bin Salman Nonprofit City – Misk City for the delegation of ESSEC Business School Alumni on February 10, 2025.

The visit began with an overview of the Visitor Center facilities and Misk City’s model, highlighting key features, benefits, and recent developments. This was followed by an overview of the city’s innovation direction, delivered by Mr. Loay S. Alfi. During the meeting, Mr. Richard de Suremain, CEO of Maison R&F, shared his insights on the challenges and opportunities in the Saudi market.