February 1, 2024
11:00 - 12:00
Federation of Saudi Chambers

The Saudi French Business Council (CAFS) is organizing a conference “Saudi Arabia: The Next Tourist Hub” in collaboration with ASFAR, scheduled to take place on 1st February.

During the conference, participants will gain insight into Saudi Arabia’s tourist investment strategy through a presentation by Dr. Fahad Mushayt, CEO of ASFAR, uncovering valuable opportunities and prospects within the tourism sector.

Additional activities at the conference will include presentations on various tourist projects (TBC), providing attendees with a comprehensive view of the expanding landscape of tourism in Saudi Arabia.


  • 11.00 am – Opening speech by Dr. Ben Laden, President of the Saudi French Business Council (CAFS)
  • 11.05 am – Keynote presentation of ASFAR and Saudi Arabia’s tourist investment strategy, by Dr. Fahad Mushayt, CEO of ASFAR
  • 11.40 am – Q&A
  • 12.00 pm – Networking lunch buffet by Intercontinental

Organisers, Sponsors & Partners

Previous Business France – French Delegation Energy & Industry

Many thanks to our Benefactor Members

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