CAFS organizes a CONFERENCE – “How to beat the impossible?” by Alexandre Mars

The Saudi French Business Council (CAFS) hosted a CONFERENCE – “How to beat the impossible?”  in collaboration with Alexandre Mars. The event took place at the Federation of Saudi Chambers on April 17th, 2025.

The conference was delivered by Mr. Alexandre Mars who discussed his drivers, his challenges, failings, learnings, and his aspirations for the future. In his talk, he will invite everyone to reflect on their ability to become agents of change, and to overcome the skepticism inherent in all innovative, avant-garde projects.

During the meeting, CAFS was represented by its Vice President, Eng. Soufyan Al-Kabbani