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The Saudi French Business Council (CAFS) organized a welcoming event in the presence of H.E. Mr. Patrick Maisonnave, Ambassador of France, to receive two French delegations coordinated by Business France. This meeting was held as part of the Saudi-French Business Forum and the Booster Grow Program, which together brought more than 80 French companies to the Kingdom. The event took place on 25 November 2025 at the Federation of Saudi Chambers.
The meeting coincided with the visit of these delegations and brought together more than 200 participants from Saudi and French companies, offering a valuable opportunity to strengthen bilateral relations and explore new avenues for business cooperation between Saudi Arabia and France.
Event Agenda
- Welcoming Remarks – Dr. Ben Laden, President of the Saudi French Business Council (CAFS)
- Welcoming Remarks – Mr. Axel Baroux, Middle East Director, Business France
- Speech by H.E Mr. Patrick Maisonnave, Ambassador of France
Panel Discussion 1: “Legal & Business Environment for French Investors in Saudi Arabia”
- Moderator: Mr. Guillaume Rebière, Chief of Staff, Saudi-French Business Council (CAFS)
- Presentation: Macro-economic Overview and Key Indicators – Mr. Samuel Ménard, Head of the Economic Department, French Embassy
- Presentation: Legal Framework and Registration Process for French Investors – Mr. Philippe Fadlalla, Partner, BLK Partners
- Presentation: Export Support Schemes for French Exporters – Mr. Denis Lefers, General Director for Export Insurance, BPI France
Panel Discussion 2: “Experience Sharing by Saudi and French Companies”
- Moderator: Mr. Jean-Philippe Bonnet, President, CCEF Saudi Arabia
- Speaker: Mrs. Mélanie Guilldou, CEO, Lagardère Travel Retail Saudi Arabia
- Speaker: Mr. Hisham Ezz El Arab, Regional Vice President for Business Acceleration, Danone
- Speaker: Mr. Michel Raad, CEO, Axima Saudi Arabia
CAFS extends its sincere appreciation to BLK Partners for their generous sponsorship and invaluable support, and to all the distinguished speakers which were instrumental to the success of this event.
