WEBINAR - "IS YOUR COMPANY READY FOR THE EUROPEAN MARKET?"

Introduction

Date: 30 September 2026
Time: 12 PM (KSA time)
Location: Online (MS Teams)
This masterclass is organised by the Saudi French Business Council (CAFS)
It will be delivered by AFT GLOBAL
It is open to everyone
Participation is free of charge and registration is mandatory

Summary of webinar

Presentation of AFT GLOBAL

AFT Global is a Paris-based advisory firm that helps companies and institutions prepare to enter the European Union market. Its EU Market Readiness Assessment identifies key gaps and priority actions, providing the basis for tailored advisory support and capacity-building programmes.

Biographies of speakers

Ali Fuad Turgut – Founder and CEO, AFT Global

Ali Fuad Turgut is the founder and CEO of AFT Global, with experience in competitiveness, private-sector development, economic reform and market access. Before establishing AFT Global, he worked at the OECD as a Policy Analyst and Team Lead, leading assessments and programmes aimed at strengthening business competitiveness and the conditions for private-sector development. He now leads the development and implementation of AFT Global’s EU Market Readiness Assessment methodology and related advisory services, supporting companies and institutions seeking to enter and expand in the European Union market.

Sofía Blamey Andrusco – Senior Partner, AFT Global

Sofía Blamey Andrusco is a Senior Partner at AFT Global, with more than ten years of experience in international co-operation, strategic partnerships and public governance reform. Before joining AFT Global, she worked for the French Ministry of National Education and subsequently at the OECD as a Policy Analyst and Project Manager. Her work included supporting OECD accession processes and the design and implementation of governance reforms across Europe, Latin America and the Middle East. At AFT Global, she leads institutional partnerships and programmes that help trade-support institutions and companies strengthen their readiness to access the European Union market.