The CAFS Organizes a Conference: ‘Saudi Arabia: The Next Tourist Hub’ in collaboration with ASFAR

The Saudi-French Business Council (CAFS) organized a conference titled “Saudi Arabia: The Next Tourist Hub” in collaboration with ASFAR, the Saudi Tourism Investment Company, wholly owned by the Kingdom’s sovereign Public Investment Fund. The conference was held on February 1, 2024, at the Federation of Saudi Chambers.

The conference was delivered by Dr. Fahad Mushayt, CEO of ASFAR, who provided insight into Saudi Arabia’s tourist investment strategy and uncovered valuable opportunities and prospects within the tourism sector. This conference brought together French and Saudi professionals who are interested in the tourism sector. The event concluded with a networking luncheon among participants.

Representatives from the Saudi-French Business Council (CAFS), including its President, Dr. Mohamed Ben Laden, Vice-Presidents Eng. Faiz AlElweet and Eng. Soufyan AlKabbani, Director of External Relations Mr. Basem AlHbshi, Chief of Staff Mr. Guillaume Rebiere, and Events & Communication Officer Ms. Lamia AlFawzan, were also in attendance.


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