Promoting the French art of living globally, the French furniture industry embraces the “French Living in Motion” initiative, highlighting creativity, innovation, and excellence. This is showcased through social media, online showrooms, and French pavilions at international trade shows. French brands’ new collections are also promoted worldwide via digital events and platforms. The GEM organization supports French furniture companies with a network of experts offering market research, prospecting, and commercial connections. It also strengthens export skills by providing training and developing export business plans for companies with limited international experience, helping them expand into global markets.