{"id":12967,"date":"2023-12-13T12:05:00","date_gmt":"2023-12-13T09:05:00","guid":{"rendered":"https:\/\/cafs.org.sa\/?p=12967"},"modified":"2023-12-17T12:41:48","modified_gmt":"2023-12-17T09:41:48","slug":"cafs-and-essec-business-school-organise-masterclass-on-when-building-a-brand-is-a-strategy-2","status":"publish","type":"post","link":"https:\/\/cafs.org.sa\/ar\/cafs-and-essec-business-school-organise-masterclass-on-when-building-a-brand-is-a-strategy-2\/","title":{"rendered":"\u0645\u062c\u0644\u0633 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u0641\u0631\u0646\u0633\u064a \u064a\u0646\u0638\u0645 \u062f\u0648\u0631\u0629  \u062d\u0648\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 ESSEC BUSINESS SCHOOL"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12967\" class=\"elementor elementor-12967\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9c02a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9c02a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d796b30\" data-id=\"5d796b30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b0d4fd elementor-widget elementor-widget-text-editor\" data-id=\"16b0d4fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u0646\u0638\u0645 \u0645\u062c\u0644\u0633 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u0641\u0631\u0646\u0633\u064a \u062f\u0648\u0631\u0629 \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0644\u0623\u0639\u0636\u0627\u0626\u0647 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639  ESSEC BUSINESS SCHOOL \u0628\u0645\u0642\u0631 \u0627\u062a\u062d\u0627\u062f \u0627\u0644\u063a\u0631\u0641 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0628\u0627\u0644\u0631\u064a\u0627\u0636 \u0641\u064a \u064a\u0648\u0645 13 \u062f\u064a\u0633\u0645\u0628\u0631.<\/p><p>\u0642\u062f\u0645 \u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u0628\u0631\u0648\u0641\u064a\u0633\u0648\u0631 \u0622\u0634\u0648\u0643 \u0633\u0648\u0645\u060c \u0639\u0636\u0648 \u0647\u064a\u0626\u0629 \u062a\u062f\u0631\u064a\u0633  \u0641\u064a ESSEC BUSINESS SCHOOL \u0641\u064a \u0643\u0644\u064a\u0629  \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u0648\u0631\u0629 \u060c \u0642\u062f\u0645 \u0627\u0644\u0628\u0631\u0648\u0641\u064a\u0633\u0648\u0631 \u0622\u0634\u0648\u0643 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646. \u0634\u0647\u062f\u062a \u0627\u0644\u062c\u0644\u0633\u0629 \u062d\u0636\u0648\u0631  \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0645\u062c\u0644\u0633 \u0645\u0646 \u0634\u0631\u0643\u0627\u062a \u0633\u0639\u0648\u062f\u064a\u0629 \u0648 \u0641\u0631\u0646\u0633\u064a\u0629 .<\/p><p>\u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u060c \u0645\u062b\u0644 \u0645\u062c\u0644\u0633 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u0641\u0631\u0646\u0633\u064a \u062f\/ \u0645\u062d\u0645\u062f \u0628\u0646 \u0644\u0627\u062f\u0646 \u060c \u0631\u0626\u064a\u0633 \u0645\u062c\u0644\u0633 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u0641\u0631\u0646\u0633\u064a \u0648 \u0646\u0627\u0626\u0628\u064a \u0627\u0644\u0631\u0626\u064a\u0633 \u0645\/ \u0641\u0627\u064a\u0632 \u0627\u0644\u0639\u0644\u0648\u064a\u0637 \u0648 \u0645\/\u0633\u0641\u064a\u0627\u0646 \u0627\u0644\u0642\u0628\u0627\u0646\u064a .<\/p><p>\u064a\u0633\u0631 \u0645\u062c\u0644\u0633 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u0641\u0631\u0646\u0633\u064a \u0623\u0646 \u064a\u0639\u0631\u0628 \u0639\u0646 \u0634\u0643\u0631\u0647 \u0644\u0640 ESSEC Business School \u0627\u0644\u062a\u064a \u0627\u0646\u0636\u0645\u062a \u062d\u062f\u064a\u062b\u064b\u0627 \u0625\u0644\u0649 \u0639\u0636\u0648\u064a\u0629 \u0645\u062c\u0644\u0633 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u0641\u0631\u0646\u0633\u064a \u060c \u0648\u0646\u0648\u062f \u0627\u0646 \u0646\u0639\u0631\u0628 \u0639\u0646 \u0634\u0643\u0631\u0646\u0627 \u0627\u0644\u0635\u0627\u062f\u0642 \u0644\u0644\u0628\u0631\u0648\u0641\u064a\u0633\u0648\u0631 \u0622\u0634\u0648\u0643 \u0633\u0648\u0645 \u060c \u0648\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062f\u0648\u0631\u0629.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10153ea0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10153ea0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18388678\" data-id=\"18388678\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fb16538 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"7fb16538\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7fb16538\" data-elementor-lightbox-title=\"01\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI5NzAsInVybCI6Imh0dHBzOlwvXC9jYWZzLm9yZy5zYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDdcLzAxLTI4LmpwZyIsInNsaWRlc2hvdyI6IjdmYjE2NTM4In0%3D\" href=\"https:\/\/cafs.org.sa\/wp-content\/uploads\/2020\/07\/01-28.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cafs.org.sa\/wp-content\/uploads\/2020\/07\/01-28-150x150.jpg\" alt=\"01\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><a data-elementor-open-lightbox=\"yes\" 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\/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7fb16538\" data-elementor-lightbox-title=\"04\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI5NzQsInVybCI6Imh0dHBzOlwvXC9jYWZzLm9yZy5zYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDdcLzA0LTE1LmpwZyIsInNsaWRlc2hvdyI6IjdmYjE2NTM4In0%3D\" href=\"https:\/\/cafs.org.sa\/wp-content\/uploads\/2020\/07\/04-15.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cafs.org.sa\/wp-content\/uploads\/2020\/07\/04-15-150x150.jpg\" alt=\"04\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7fb16538\" data-elementor-lightbox-title=\"05\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI5NzUsInVybCI6Imh0dHBzOlwvXC9jYWZzLm9yZy5zYVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDdcLzA1LTE1LmpwZyIsInNsaWRlc2hvdyI6IjdmYjE2NTM4In0%3D\" href=\"https:\/\/cafs.org.sa\/wp-content\/uploads\/2020\/07\/05-15.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cafs.org.sa\/wp-content\/uploads\/2020\/07\/05-15-150x150.jpg\" alt=\"05\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf94b84 elementor-widget elementor-widget-video\" data-id=\"2cf94b84\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=50gyAyPoZgQ&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Saudi French Business Council (CAFS) organized a Masterclass, &#8220;When Building a Brand Is a Strategy,&#8221; in collaboration with ESSEC Business School. The exclusive event, tailored for CAFS members, took place at the Federation of Saudi Chambers on December 13, 2023. The Masterclass was led by Professor Ashok Som, a distinguished faculty member at ESSEC [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,19],"tags":[],"class_list":["post-12967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafs-news-past-events","category-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CAFS and ESSEC BUSINESS SCHOOL organise Masterclass on \u201cWhen Building a Brand Is a Strategy,&quot; - CAFS KSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cafs.org.sa\/ar\/cafs-and-essec-business-school-organise-masterclass-on-when-building-a-brand-is-a-strategy-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAFS and ESSEC BUSINESS SCHOOL organise Masterclass on \u201cWhen Building a Brand Is a Strategy,&quot; - CAFS KSA\" \/>\n<meta property=\"og:description\" content=\"The Saudi French Business Council (CAFS) organized a Masterclass, &#8220;When Building a Brand Is a Strategy,&#8221; in collaboration with ESSEC Business School. The exclusive event, tailored for CAFS members, took place at the Federation of Saudi Chambers on December 13, 2023. 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